I came up through theatre. Not JUST as a performer, as someone obsessed with what happens when every element of a production locks into place and the audience stops being an audience. They become part of something. That obsession never left. It just grew into bigger rooms.

Twenty years of work across four continents shaped the way I see scale. The Netherlands gave me precision and a European sensitivity to craft. Shanghai taught me to think at a different magnitude, productions where the ambition of the idea had to match the size of the room. Los Angeles is where it all converged.

When a brief lands in front of me, I see the emotional arc before anything else. Not the set. Not the lighting. Not the running order. BUT The moment I'm building towardS, the one where the room shifts, where something moves through the audience that they didn't expect and won't forget. Everything else, every discipline, every decision, every detail from concept through final cuE, is in service of that moment.

That approach has taken me to Sphere Las Vegas with Insomniac and Tomorrowland, to festival stages and brand worlds for Louis Vuitton, Nike, BMW, and Volkswagen, to the annual Revelry food and show experience at Wynn Las Vegas, and to Salvage City, the immersive supperclub experience I conceived and built for Insomniac. The scale of the room gets bigger. The standard never moves.

If you're building something that needs to be real, felt, and remembered, let's talk.